In a surprising and creative twist, Sting Energy has joined Formula 1 as itsOfficial Energy Drink Partner, marking a unique entry into the world of high-speed motorsport.

World-rRenowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by Bollywood Powerhouse Ranveer Singh, ...

PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official ...

Sting Energy will join Formula 1 as its Official Energy Drink, while Gatorade will become the Official Partner of F1 Sprint, ...

Formula 1 and PepsiCo have announced a landmark multi-year global partnership that will see the beverage and snack giant ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its ...

Formula 1 announces a groundbreaking partnership with PepsiCo that will see Gatorade nab naming rights to sprint races.

The collaboration has already made waves in the world of motorsport, not through a traditional sponsorship rollout, but through a viral and sound-driven moment that captured global attention even ...