News

The screen’s days are numbered. GenUI is the next big leap in customer experience
Breakthroughs in technology and design mean we’ll soon see personalized, intuitive interfaces, explains Richard Trigg of ...
The 10 marketing trends defining EMEA in 2025, as told by the Gold winners
At this year’s Drum Marketing Awards EMEA, the region’s most compelling campaigns didn’t just win gold – they reflected the ...
How authenticity, purpose, precision and protection scooped the Grand Prix for Karo Healthcare’s E45 brand
When heritage skincare brand E45 took home the Grand Prix at The Drum Marketing Awards EMEA 2025, it wasn’t just a win for ...
How Paddy Power uses cultural radar and agency trust to create award-winning campaigns
In an increasingly fragmented media landscape, knowing your audience isn’t just a strategic advantage - it’s a survival skill ...
How Birds Eye is using pop culture, gaming and chicken to win over a new generation of frozen food fans
Birds Eye, winner of Gold in the CPG/FMCG category at The DMA EMEA Awards, is showing that even legacy brands can think like ...
Inside IKEA's innovative metaverse recruitment success
"Discover IKEA's innovative Roblox campaign: immersive metaverse roles boost brand awareness, career perceptions, and ...
The Drum Awards for Marketing EMEA 2025 winners revealed
T&Pm scooped the Grand Prix, Earnies won the Not for Profit Grand Prix and The Gang took the President’s Award at The Drum’s ...
Sky Ireland's bold entry into mobile market exceeded expectations.
"Sky Ireland's bold mobile market entry in Oct 2024 with 'Expect More' campaign featuring Roy Keane, achieving double targets ...
Inside jeep's groundbreaking community-driven campaign
Discover how Jeep's unique community-driven campaign transformed 20,000 enthusiasts into micro-influencers, boosting brand ...
How hasbro revived peppa pig with viral pregnancy announcement
"Peppa Pig's viral pregnancy announcement sparks a #PigChanges trend, boosting UK searches 88% & dominating kids' entertainment media!" ...
Bupa's bold campaign redefined health perceptions through groundbreaking disability representation.
"Bupa's inclusive campaign dismantles disability stereotypes, reshaping media accessibility and inspiring industry-wide change for authentic representation." #DisabilityInclusion #AccessibleAdvertisin ...
Sela's innovative campaign boosts global football visibility
Sela’s brand visibility across the global football community was siloed to countries across the Middle East. As a new entity in the UK and European sports, Sela aimed to enhance its reputation as a ...