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Pernod Ricard is expanding its portfolio in the UK with the launch of Beefeater 0.0% to meet growing consumer demand for alcohol-free alternatives.
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Innocent Drinks has launched price-marked packs (PMPs) for two of its SKUs as part of a strategy to expand its share in the impulse channel.
Coinciding with the new flavour launch, Little Moons has rolled out its latest multichannel campaign – A Little Something – spanning across TikTok, Social, Digital and OOH. The campaign celebrates the ...
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