The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including ...

Columbia University professor Vishal Misra’s whitepaper on fantasy sports shows its relevance across diverse fields including ...

The New York City-based adtech company, Taboola has partnered with Samsung to serve news recommendations for Samsung News, ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla ...

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

India is at the cusp of a CTV revolution, and brands that embrace this shift today will gain a competitive edge, says Tonic Worldwide’s senior vice president for media and martech.

As agentic AI retools the customer journey, Netcore’s founder and MD, Rajesh Jain, explains why marketers must now influence ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland ...

With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy ...