Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business ...

Organizations often fall into a pricing trap. To increase adoption, encourage trial, or demonstrate goodwill, they offer their products or services for free. But research in consumer psychology ...

As companies’ environmental and social initiatives face increasing political pushback and legal threats, sustainability leaders have a difficult communications choice to make: stay quiet or ...

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events. While many teams and organizations engage in scenario planning, most don’t go far ...

A conversation with Trip.com Group CEO Jane Sun. Over the next four weeks, we’re highlighting some of the best conversations from the 2025 HBR Leadership Summit held in April. In this episode ...

For decades, workplace stress was viewed primarily as an individual concern to be managed by HR—often through wellness programs or stress management workshops—rather than as a systemic ...

Over the past year, consumers have migrated en masse from traditional search engines to Gen AI platforms including ChatGPT, Gemini, DeepSeek, and Perplexity. In a survey of 12,000 consumers, 58% (vs.

When big changes shake your organization, employees need clarity, empathy, and direction. An all-hands meeting isn’t just a status update—it’s an opportunity to rebuild trust and help your ...

It’s a basic goal of most companies: to grow revenue each year. But as globalization recedes, populations in many nations grow older (and buy less), and sustainability concerns lead more people ...

Liza, an emergency medicine physician, had a fever and a persistent cough, but rigid shift requirements left her little flexibility. Returning from maternity leave recently, she worried that ...