Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year ...

Formula 1 announces a groundbreaking partnership with PepsiCo that will see Gatorade nab naming rights to sprint races.

PepsiCo fans, get ready, some limited-edition product launches are apparently heading your way, all thanks to a new ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Formula 1® and PepsiCo are delighted to announce a multi-year agreement that will see PepsiCo become an Official Partner of ...

PepsiCo’s flagship brands, Sting Energy, Gatorade, and Doritos will have official roles within Formula 1, with Sting as the ...

PepsiCo announced a worldwide partnership with Formula 1, which is set to bring the group's brands Sting Energy, Gatorade and ...

Per PepsiCo, the deal includes everything from trackside advertising to naming rights for the remaining sprint races in the ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...