Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

He's one of the most special players to ever enter the NBA, and now a "special" pair of his Nike shoes is on sale for $43 off ...

Phoenix Suns guard Devin Booker's first signature Nike basketball shoe has been a massive success. After a slow start, the ...

Nike just dropped the Air Jordan 1 Retro "UNC Reimagined" shoes on Saturday and they're already selling fast. These high-tops ...

Unlike Michael Jordan, most of Kobe Bryant ‘s most beloved sneakers aren’t tied to specific athletic performances — but that ...

The WNBA’s superstar's story and the new ad for her signature shoe reveal how much the world still needs to make room for ...

"Tonal branding throughout the collection allows athletes to seamlessly pair Nike 24.7 pieces for a sleek, sport-style ...

Nike’s highly rated Metcon 9 workout shoes are 24% off right now. If you’re looking for a shoe that’s good for lifting, cross ...

If you’re a trail runner looking to upgrade last year’s pair, the Pegasus might be a good choice. It’s designed with a ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Nike ( NKE -1.15%) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks ...

President Trump sees tariffs as a way to boost U.S. manufacturing, but Nike’s struggle to move production from Asia is a ...