In college basketball, there's at least an opportunity for EA to carve out its own space, but that only matters if the game is fun to play. As someone who's soured on even the 2K basketball experience, I have serious doubts it will be.

"In a memo sent to college conference offices from the College Licensing Company (CLC), dated June 26, 2025, CLC put out a request for proposal (RFP) to create a college basketball video game in November 2024. According to the memo, five companies expressed formal interest, and three filed formal bids.

EA Sports appears to be capitalizing on the wildly successful recent return of its college football franchise -- and is now playfully teasing what looks like a long-awaited comeback for the college basketball version. "Bring the Madness. Let's run it back," EA Sports posted on social media Monday morning.