The new Kindle with Colorsoft display brings book covers and content to life with paper-like colour. It’s built for long, distraction-free reading with up to 8 weeks of battery, a waterproof design, and 32 GB of storage to carry your whole reading wish list.

If you fall into the second category, or are thinking of converting, Prime Day is the moment you’ve been waiting for.Amazon’s own e-readers are usually top of the list when it comes to the biggest discounts,

The Kindle Scribe discount is also worth noting. The lowest price we've ever seen on the 16GB version was $299.99 previously, but the new Prime Day price is down to $259.99. It's still the most expensive Kindle you can buy at that price, but with $140 shaved off the price right now, it's the best time to buy it.