Sting Energy becomes Formula 1's official energy drink partner after a viral sound moment gets fans and F1 legends buzzing. Here's how it all unfolded.

In addition to expanding fan-facing efforts, PepsiCo will also support the future of the sport through a new partnership with ...

PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

Daniel Ricciardo can be seen again on the social media of Formula 1, starring in a campaign video for the collaboration with PepsiCo.

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

Formula 1’s approach to sponsorship under the now eight-year reign of American media company Liberty Media continues to ...

Under the terms of the agreement, Gatorade will also take title rights for F1's sprint race format - a Liberty-era invention itself - while other major consumer names now on board include Disney, Lego ...

The Spanish GP has been a frequent fixture on the F1 calendar since its inception but since 1991 it has exclusively been held ...

Formula 1 continues its path of global commercial expansion by announcing a new strategic partnership with PepsiCo, an American multinational among the world leaders in the beverage and snack sector.