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Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Max or HBO Max? Here's why the streaming platform changed its name again
Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...
Streaming déjà vu: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...
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Max Is Changing Its Name Back to HBO Max (Again)
Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...
Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max
Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Max streaming service to change name back to HBO Max
Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...
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Why David Zaslav Was Wrong to Get Rid of HBO’s Name in HBO Max
The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros.