Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...

Redburn Atlantic’s Edward Lewis downgrades coffee-shop giant after new Chief Executive Brian Niccol unveils his “Back to ...

Starbucks revealed the date it will hold Red Cup Day this year: Thursday, Nov. 14, according to the popular coffee house ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Starbucks baristas have consistently raised the alarm about how the number of possible drink customizations, which many customers select through the chain’s digital app for online ordering, has ...

Chipotle Mexican Grill appointed Scott Boatwright as its permanent CEO, filling the role after Brian Niccol's departure to ...

Chipotle’s new chief executive is Scott Boatwright, a familiar face and name, given that he’s served as the interim CEO since ...

"Unfortunately it's not as simple as going to Staples and picking up some Sharpies," Niccol said. "That's the power of our ...