Apple is channeling its efforts into marketing its upcoming original, F1 The Movie. Could this be Apple's biggest launch of ...

Apple developed a custom camera system using iPhone components to capture high-speed footage from Formula 1 cars for its ...

Apple is teaming up with Fandango to offer Apple Pay users a special discount on upcoming Apple TV+ movie F1. When purchasing ...

Brad Pitt's upcoming F1 movie is shaping up to be the blockbuster sensation that Apple TV needed. The Apple original will hit ...

The makers of the F1 movie went one step further to record high-quality ProRes racing action in LOG format using Apple ...

Apple's new Vision Pro short puts Brad Pitt behind the wheel — and viewers in the cockpit — for a roaring F1 thrill ride.

Apple packed the guts of an iPhone into one of the winglets hanging off an F1 car's airbox to capture footage better than ...

For its upcoming F1 movie, Apple built a custom camera module, using iPhone parts, to replace the onboard cameras used for ...

With a few days to go before the release of 'F1' the movie, Lewis Hamilton and Apple CEO Tim Cook explain the crucial roles they played.

F1 cockpits are highly optimized spaces, with no room to spare for large cinema cameras. Broadcasters do have access to real ...

The racing legend is a producer on F1 The Movie, which stars Brad Pitt as a fictional Formula 1 driver. Read more at ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...