The new Kindle with Colorsoft display brings book covers and content to life with paper-like colour. It’s built for long, distraction-free reading with up to 8 weeks of battery, a waterproof design, and 32 GB of storage to carry your whole reading wish list.

The Kindle Scribe discount is also worth noting. The lowest price we've ever seen on the 16GB version was $299.99 previously, but the new Prime Day price is down to $259.99. It's still the most expensive Kindle you can buy at that price, but with $140 shaved off the price right now, it's the best time to buy it.

And there's big pre- Prime Day news, because the Kindle Scribe is at its lowest-ever price ahead of Prime Day. Down to just $259.99, this price is for the 16GB and color tungsten option. This deal includes the Premium Pen, so you can jot down notes and convert them to text as easily as writing in a notebook.