The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...

For years, WhatsApp resisted the advertising model even as its parent company heavily monetised its other platforms like ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

META adds ads to WhatsApp Status and leans on AI to boost ad performance, aiming to grow revenues despite rising competition.

Meta Platforms’ latest move to monetize WhatsApp could add billions to its revenue over time, according to a new note from Morgan Stanley.

WhatsApp is taking a bolder step into the advertising world — but in a way it says won’t mess with your personal ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

WhatsApp Ads face no apparent legal pushback in terms of privacy norms, said industry experts while privacy advocates argued ...

It’s official, WhatsApp ’s latest update is bringing ads to the platform.