The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

Promoted Channels: WhatsApp will begin surfacing new Channels in the directory, giving admins a way to enhance their ...

New Delhi: WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift ...

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

The Updates tab is where you discover something new on WhatsApp – whether that’s a friend’s status from their wedding day or ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...

With big competition from WhatsApp, Telegram, and so many other message software, these are the new features coming to iOS 26 ...