There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth. The ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...

The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional ...

The newest hockey team in the NHL, the Utah Mammoth, recently announced their new name and logo—and hockey fans had a lot to ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

After almost a million votes, the team has finally revealed its new name – Utah Mammoth – and a brand new logo. But the latter has unexpectedly turned into something of a (hockey) sticking point.

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...