There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

The NHL's newest branding dropped today, with Utah getting its official ... (Yes, we're aware of the Colorado Mammoth in lacrosse.) The details of the sweaters is where things get fun, of course.

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

The new team name is intended to represent strength, momentum and an earth-shattering presence, and pays homage to the ...

they will be known as the Utah Mammoth, with a logo depicting the Wasatch Mountain range in the head of the Mammoth and a tusk that will also be used in other branding and logos. The club’s ...

It's a pretty solid logo that won out in the end. 'Mammoth' is a cool name, and the mountain aspect of the mascot's crown ...

they will be known as the Utah Mammoth, with a logo depicting the Wasatch Mountain range in the head of the Mammoth and a tusk that will also be used in other branding and logos. The club’s ...

“The community chose the Utah Mammoth brand, and it stands as a symbol of ... A new in-arena mascot will accompany the name change. Details will be released at a later date, according to team ...