TikTok campaigns achieve 94% higher click-through rates than Meta while Meta sales campaigns generate over three times more conversions, according to a new Metricool analysis of $188 million in social ...

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The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

It goes without saying that Search Engine Optimisation (SEO) is an ever-evolving digital marketing strategy. With Google’s ...

Gross margin (GAAP) declined to 19.8% of net sales from 21% in Q1 FY2024, reflecting deleverage in buying, distribution, and ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

Consumer Behavior Index (CBI) sends a clear warning to CMOs and digital marketing leaders. Discovery has changed, and traditional digital strategies are no longer enough. While 19% of consumers now ...

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

TikTok announced a slew of ad products for performance advertisers, ahead of its second potential U.S. ban deadline, at its ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Chain Social will host its inaugural Black Friday Cyber Monday (BFCM) Strategy Summit this 7–8 August, bringing ...