What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...

TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

While the TikTok app’s user base mostly favors younger generations, shoppers aged 35 to 54 are the most active on TikTok Shop ...

TikTok announced a slew of ad products for performance advertisers, ahead of its second potential U.S. ban deadline, at its ...

A modest chocolate bar from Dubai became a worldwide success on TikTok, a fast-paced, trend-driven platform that started international dialogues and even changed the supply chains for pistachios.

C HINA HAWKS in America have long wanted to ban TikTok on national-security grounds. Congress has ordered ByteDance, its ...

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...