The company that set out to make streaming simple has come a long way since 2008. Yet its current business all connects back ...

That’s not a winning strategy for us,” Eilenberg says. While Roku Channel has breadth and depth of acquired fare, with its originals the streaming service has chosen to lean into a few ...

Roku ROKU shares have lost 10.3% in the trailing three months, underperforming the Zacks Consumer Discretionary sector and ...

This growth is likely to contribute to expanding the platform business, which markets digital video subscriptions and advertisements on Roku devices ... lower-risk strategy (though not beneficial ...

It’s a messy business and one that’s barely ... And maybe that is the entire strategy. But my theory is that Roku will use Frndly TV as the first step toward offering a broader lineup of ...

If you want a $30 or $40 streaming player, ads are just part of the deal, and they’re vital to Roku’s business ... the “primary” focus of its ads strategy. But last month’s misstep ...

Roku’s advertising business is expected to drive growth as ... its international presence will be pivotal. The company’s strategy to grow beyond hardware sales into recurring revenue streams ...

She will be responsible for executing marketing and measurement strategies across Roku’s entire advertising business, the company said in a statement. Harms joins Roku from Microsoft ...

Roku Inc (NASDAQ:ROKU) reaffirmed its platform revenue and adjusted EBITDA outlook for the full year 2025, showcasing confidence in its business strategy despite macroeconomic uncertainties.

Roku turned in Q1 2025 earnings that edged over Wall Street forecasts and announced a $185 million deal to buy streaming service Frndly TV.

In an interview on the Bloomberg Business of Sports podcast released Friday, Roku Media president Charlie ... it fits into the company’s broader strategy. “From a sports perspective, we ...