In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from across the globe ...

Gael Monfils just broke a record set by Roger Federer, and he has plenty of time to pad his lead.

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...

On Holding has shown strong revenue growth since its 2019 IPO, achieving a 44.85% CAGR and positive FCF since 2023. Read why ...

João Fonseca silenced the Argentine crowd and won the Buenos Aires ATP on Sunday (16), with a tough victory over Francisco ...

Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street’s Elmo for a new campaign ...

The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

Tiger Woods’ Sun Day Red on Tuesday unveiled PGA Tour rookie Karl Vilips as its first brand ambassador. The 23-year-old ...