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Although McDonald's may be an American chain, that doesn't always mean the U.S. will get the best and most desired menu items. However, the wait was worth it because McDonald's ha ...
Thousands of employees could lose Medicaid coverage if the new working requirements pass in Trump's Big, Beautiful Bill. But ...
McDonald's Value Positioning and MCD Strategic Framework Should Help It Weather Near-Term Challenges
McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.
Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the actiewear brand’s leadership ranks.
Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic was down 1% compared to the same period a year ago, said David Portalatin, ...
McDonald’s remains a resilient, cash-generating compounder with a strong moat. Click here to find out why we’re bullish on ...
Nike Inc. Chief Executive Officer Elliott Hill named a new head of communications, capping months of ousters, promotions and ...
Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...
Andrew Cuomo is touting his support for raising the city’s minimum wage to win over voters in the New York City mayoral ...
Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...
OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...
Consumer price sensitivity led to declines at Chipotle, McDonald’s and other QSRs, while Chili’s and Cava were among a ...
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