From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy ...

Age 3 is when toddlers really start to have strong opinions about the types of toys they want, inspired by favorite characters, budding interests and big imaginations. Not only do they have ...

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eventually. Photo by Fisher-Price via Getty Images. Mattel Films has been vocal about its ambitions to turn as many of its old toys into movies as it can. According to one report, the studio has ...

With its swiveling and turning movements, this electronic toy will stimulate your cat’s instinct to hunt. The toy will run for 10 minutes before automatically turning off to preserve battery life.

In this role, he led the Electronic Learning Products (ELPs) business for both the VTech and LeapFrog brands, propelling them to ... Awards from major retailers including Target, Walmart, Toys "R" Us, ...

If so, the new Buzz Lightyear robot might be for you. A collaboration between Pixar and smart toy company Robosen, the new Buzz is fully loaded with more than 3,000 tiny parts, 75 microchips ...