The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a ...

Adam Sandler returns as the golfer with anger issues in director Kyle Newacheck's sequel that is now streaming.

Months before the first trailer of the sequel dropped, Happy Gilmore 2's marketing stood on business, having the film's star, Christopher McDonald, appear in character as the cocky golfer Shooter ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank ...

Netflix's marketing for Happy Gilmore 2 has shown a huge improvement in their strategy for advertising their movies, by ...

U.S. Bank is excited to partner with Happy Gilmore 2, which premieres July 25 on Netflix. The bank is integrating its brand into the movie, serving as a premier sponsor of the fictional "Tour ...

What you need to know: With the debut of "Happy Gilmore 2" on Netflix on July 25, Callaway is making available limited-edition Chrome Tour golf balls and Odyssey hockey stick putters.

Nearly 30 years after Adam Sandler winked at product tie-ins by plugging Subway sandwiches in Happy Gilmore, (“Talk about a hole in one!”), Netflix is bringing the company back for the sequel ...

Happy Gilmore 2 is a Netflix-distributed sequel to the 1996 golf comedy, directed by Kyle Newacheck and co-written by Adam ...

Subway sandwiches were featured prominently in the first "Happy Gilmore," and that's prompting the business to get involved once again.

Subway just launched a real-world tie-in for Happy Gilmore 2, and yes there are cups, collectibles, and a familiar golf villain selling the sandwich.