Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name reversal — the ...

John Oliver gives ‘hot take’ on HBO Max's constant rebranding, compares it to Trump's Gulf of Mexico name changeSource Last ...

HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

Warner Bros. Discovery (WBD) unveiled it will be rebranding its streamer Max back to HBO Max this summer.

“Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week, ...