Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

New York Racing Team has announced a two-race partnership with Fanatics Sportsbook to become the primary sponsor of the ...

Fanatics Sportsbook has sports betting partnerships with the NBA's Denver Nuggets and the NHL's Colorado Avalanche. Fanatics Sportsbook went live in Connecticut in mid-December 2023 after ...

Indiana native Eric Shanks can't remember exactly when the rite of passage began of traveling to Indianapolis Motor Speedway.

The May 21 edition of SBJ Tech focuses on the WNBA's tech partnerships that are paying off shortly after the tipoff of the ...

Fanatics Games will be produced in partnership with OBB Media and Cheat Code Studios, adding another entertainment layer to ...

Fanatics is the latest company to try its hand at what’s become a growing trend: competitions that pit athletes, celebrities ...

The sports merchandise company has also teamed up with Wazdan and White Hat Studios to expand its game offerings. Thanks to its partnership with Fanatics, Wazdan is making its debut in the US ...

Off the court, Flagg has already amassed a six-figure NIL portfolio ($4.8 million, per On3) headlined by deals with New Balance, Gatorade and Fanatics. His New Balance shoe contract, which made ...

Sports and entertainment ... s association with Fanatics Collectibles is to stretch far beyond the grand opening, as he has agreed a unique, individual multi-year partnership with the company ...