Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

Garner Trucking rejoins Spire Motorsports as a primary sponsor for two races in the NASCAR Cup Series, celebrating a valued ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Formula 1® and PepsiCo are delighted to announce a groundbreaking multi-year agreement that will see PepsiCo become an ...

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its ...

Fanatics Sportsbook has agreed a partnership with the New York Racing Team for two upcoming NASCAR races in Nashville and ...

Formula 1 has announced a landmark global partnership with PepsiCo that’s set to bring Gatorade, Doritos, and Sting Energy ...

Ushaw Classic Car and Bike Show returned for its fifth year, set in the grounds of Ushaw Historic House in County Durham. The event, for which entry was free to those with an annual membership or a ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

New York Racing Team has announced a two-race partnership with Fanatics Sportsbook to become the primary sponsor of the ...

Nigel Kinrade Photography JJ Yeley and the NY Racing Team have joined forces with Fanatics Sportsbook as the betting platform ...