As Deion Sanders continues to make several business moves, his daughter is taking the blueprint and running with it. Shelomi Sanders recently took to Instagram to announce she would be joining the ...

Deion Sanders bolted SWAC Media Day, angry over not being called "Mr. Sanders." But his action was about more than that. It was a ploy. A smart one.

“Deion is the original athlete marketing machine,” said Constance Schwartz-Morini, co-founder and CEO of SMAC Entertainment and Sanders’ longtime business partner and agent, in an email.

Deion Sanders has become a 'can't-miss' television figure for ... “Investing in Coach Prime is the greatest marketing investment I’ve ever made in 20 years,” Aflac chief marketing officer ...

Deion Sanders Jr., known for his ventures in music and media, has been carving out his own path, separate from his father’s athletic legacy. ...

Deion Sanders Talks Quality Time with Family and Filming Their Super Bowl Ad: 'There's Strength in Unity' The NFL legend enlisted members of his own family to star in a commercial for Oikos By ...

As Deion Sanders continues to make several business moves, ... Deion Sanders' Daughter Announces New Business Venture. Author: Jeff Hauser. Jun 1, 2025 3:33 PM EDT. In this story: ...