AMC announced the launch of “50% off Wednesdays,” a major new pricing initiative designed to make moviegoing more affordable ...

Wednesdays are the slowest day of the week at the box office. The theater giant hopes a 50 percent discount will shake things ...

AMC Theatres is offering another perk for members of its loyalty program. Starting July 9, Stubs members can buy tickets for ...

It’s about to get a whole lot cheaper to see movies in the middle of the week. AMC Theatres is slashing ticket prices in half ...

In a move aimed at driving footfall to cinemas midweek, AMC Theatres has unveiled a new nationwide initiative: 50 Percent Off ...

AMC Chairman and CEO Adam Aron said in a statement that the company "could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained ...