Texas quarterback Arch Manning is projected to enter his first season as a full-time starter while ranked as the highest-paid ...

College sports leaders haven't heard anything about a plan for President Trump to issue an executive order addressing NIL in college sports.

The USC Trojans find themselves just outside the top five in college football programs spending the most on NIL deals, according to a recent survey. Despite lan ...

Joey McGuire and Texas Tech are all-in for 2025, bringing in 21 transfers and spending nearly $28 million in NIL deals. With ...

The Red Raiders have made a significant financial investment in Texas Tech's 2025 roster in an effort to deliver a ...

It has been an incredible offseason for the Texas Tech football program. Coming off a disappointing eight-win, five-loss season, head coach Joey McGuire knew he ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...