Sydney Sweeney reveals she had no idea what fame would cost her at 18, as she addressed privacy concerns feeling "guarded." ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

Trent, who serves in the U.S. Air Force, celebrated his recent promotion to staff sergeant in the 48th Munitions Squadron ...

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne if she signs as the new face of Bud Light.

UFC reporter Nina Marie Daniele or ‘Nina Drama’ recreated American Eagle’s raunchy ‘Sydney Sweeney has great jeans’ ad, which has had a political reaction and national headlines over it recently. UFC ...

After Sydney Sweeney's American Eagle ad ignited an online "jeans/genes" controversy, Chiefs heiress Gracie Hunt used the moment to promote a pair of jeans she owns ...

Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...

Shortly after the American Eagle advertising campaign starring Sydney Sweeney went viral, far-right extremist group the Proud Boys decided to weigh in on the same, as per TMZ's report dated August 8, ...

Dog whistling for eugenics. It’s Nazism. Racism. Nazi adjacent. When American Eagle’s latest ad landed like a bad curry, I ...