When audiences doubt what they read, real voices -- the visible, accountable human -- become a brand's most reliable differentiator.

Meta is offering a more efficient content studio. Google created an autonomous agency, automating the entire tactical pipeline.

Invitations to exclusive industry events and research by Fern Siegel , August 1, 2025 Both report to Katrina Bain, managing ...

Social and video platforms offer a "cultural and community-driven layer" to search, particularly in categories like beauty, ...

Marketing Daily - Jul/31/2025Laws removing access to guns for at-risk individuals can help save lives, but only when people are aware these laws are an option. Read the whole story ALCOHOL Maru-hi ...

For one, expect the all-hands-on-deck new chairman of the FCC Brendan Carr would need to lean toward removing long-time ...

In between, he spent several years at TikTok where he most recently served as generative AI creative product lead.

Profits for Microsoft's Q2 2025 calendar year soared as revenue from its cloud-computing division surged to a record level, ...

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...

As platforms built on AI continue to write, rewrite and build everything from complete ads to website copy, remaining ...

Fern Siegel , July 30, 2025 ; Coinbase operates a major U.S. based cryptocurrency exchange with millions of customers. As of this year, it now has a physical office in San Fran ...

Consumers do not care as much as marketers do about brands and advertising. Asking detailed questions about things not central to people's lives runs the risk of generating mushy data.