Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according ...

An online display ad needs to be visible on a webpage for 14 seconds, on average, in order for a consumer to gaze at it for one full second, according to recent research from InSkin Media, Research ...

Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, Marigold conducted a survey between ...

Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, Anthropic researchers analyzed millions of conversations from the Claude platform. An ...

Visual design is having a moment of prominence—and perhaps reckoning. Companies no longer treat design like frosting for their messaging; rather, often, the design is the message. Although there are ...

Adding images to your LinkedIn pages and content can boost interest and engagement. In order to get the best results, it helps to have the correct crops. An infographic (below) from Hootsuite covers ...

Catch up on select AI news and developments from the past week or so (in no particular order): Apple eyes AI-powered search alternatives, threatening Google's dominance. Apple is reportedly exploring ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...