APAC travellers are excited about AI’s role in travel, according to Booking.com’s inaugural "Global AI sentiment report", ...

Alliance Bank stole the spotlight at this year’s Marketing Events Awards, taking home the coveted Event Marketer of the Year ...

Changi Airport turned a stopover into a spectacle with its recent social-first activation, “The week-long layover”, featuring ...

CHAGEE has appointed Ang Qianling as head of social and digital media of Asia Pacific (APAC), underscoring the tea brand’s ...

The future of retail media in Southeast Asia lies in unified platforms that can activate across all channels – from in-store audio and screens to loyalty apps and full-funnel campaigns across on-site ...

American rapper Kendrick Lamar and longtime collaborator Dave Free have officially launched Project3 Agency, a global creative agency born out of their media company, pgLang.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.