Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time.

With Aptos ONE, the fitness retailer will boost its customer engagement and omnichannel capabilities at its 50+ store ...

Cresta will help Optimum improve sales conversion rates, accelerate efficient revenue growth, and empower their agents with the use of Generative AI PALO ALTO, Calif.

The company says its redesigned Opal platform supports specialized AI agents and advanced workflows to automate content ...

As with all forms of AI and machine learning, agentic AI will require guardrails and human oversight to avoid harmful ...

Optimizely enhances its AI offering with specialized agents and agentic workflows, making ‘infinite scale’ a reality for marketing and digital teams NEW YORK, May 7, 2025 – Optimizely, the leading ...

On May 6, 2025, Parloa announced a $120 million Series C funding round, elevating its valuation to $1 billion. The round was ...

In 2022, the martech count climbed to 9,932 — up 24% from 2020 — with churn also on the rise. Nearly 1,000 solutions ...

Too often, people show up to an LLM with only a vague idea of what they’re looking for, trust the AI model to do their work ...

New AI capabilities in the Oracle Utilities Customer Platform help call centers better manage volume and quickly deliver smart, personalized assistance PHOENIX, May 6, 2025 /PRNewswire/ -- Innovate ...

Empowering every team member—from frontline staff to partners—to think, act and connect with purpose is the foundation of ...