Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

The move to remove the system that was set up in 2016 to combat viral hoaxes aligns Meta more closely with Elon Musk’s X.

German engineering and technology company Bosch will air its first Super Bowl commercial, the company announced Monday at a ...

McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.” ...

Publicis Groupe implemented cuts within its diversity, equity and inclusion teams at the end of last year—both at a holding ...

Lay’s is returning to the Super Bowl after a two-year hiatus in a bid to acquaint more Americans with its All Dressed chip flavor, already a fan-favorite in Canada. The spot will come from Highdive, ...

W+K Portland will again lead DoorDash’s Super Bowl creative following 2024’s award-winning “DoorDash All the Ads” stunt.