Having covered Amazon Prime Day for as long as we have, we know what to expect. One thing that's almost always certain — Amazon is going to drop prices on their Kindle e-readers. The longest Prime Day ever is now underway (through July 11), and we're seeing lots of discounts roll in on the popular reading devices.

Amazon Prime Day 2025 is an extended four-day event this year, lasting from July 8 to July 11.This year, the available TV deals include many brand-new 2025 models that recently hit the shelves.The most incredible bargain (so far) is a 65-inch Panasonic OLED TV on sale for under $1,

Momentum Commerce, which manages online sales for 50 brands, said its Amazon purchases plunged 41% on Tuesday when compared with the start of Prime Day last year.