Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

Nike just dropped the Air Jordan 1 Retro "UNC Reimagined" shoes on Saturday and they're already selling fast. These high-tops ...

He's one of the most special players to ever enter the NBA, and now a "special" pair of his Nike shoes is on sale for $43 off ...

Nike ( NKE -1.15%) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks ...

Nike face macro headwinds, but adidas leads in returns with lower tariff risk, while Nike offers better value. Learn why ...

"Tonal branding throughout the collection allows athletes to seamlessly pair Nike 24.7 pieces for a sleek, sport-style ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

Her directorial vision brings A’ja Wilson’s legacy and Benedict College roots to the forefront of sports storytelling.

President Trump sees tariffs as a way to boost U.S. manufacturing, but Nike’s struggle to move production from Asia is a ...

Nike’s highly rated Metcon 9 workout shoes are 24% off right now. If you’re looking for a shoe that’s good for lifting, cross ...

If you’re a trail runner looking to upgrade last year’s pair, the Pegasus might be a good choice. It’s designed with a ...

For years, Nike has been seen as untouchable, the kind of brand that doesn’t just drive trends, but defines them. Its swoosh ...