The report shows that streaming accounted for nearly 45% of total U.S. TV usage last month, edging out the combined 44% held ...

For the first time, streaming services have eclipsed traditional television in overall U.S. TV viewership, according to a ...

Streaming usage is up 71% since 2021 and streaming’s share of total TV viewing is now higher than broadcast and cable ...

Long-tail TV ratings data has trickled out here and there for several years, usually when a network (or occasionally a ...