“KPop Demon Hunters” plays on that with their storyline about an all-girl singing group, who, in addition to being stars in that genre, also hunt demons out to consume human souls in a bid to protect their fans. One of their biggest challenges? A rival boy band that are actually demons in disguise.

Late to the "Kpop Demon Hunters" party? Make a grand entrance with the Chronicle's guide to the global phenomenon.

Netflix is hosting the special two-day event in North America over the Aug. 22-24 weekend. The singalong will also play in theaters in the U.K., Australia and New Zealand.

But it seems like the powers that be weren't completely prepared for the movie's instant popularity, because KPop Demon Hunters merch has been slow to roll out. However that's all about to change, because the movie has a branded collab with an iconic food brand and it all makes so much sense.