A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the Jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.

Astronomer CEO Andy Byron and Kristin Cabot, technically the outfit's "chief people officer," couldn't have looked more guilty, awkwardly attempting to hide their faces and duck out of the frame as they realized they were on full view of the stadium.