When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

American Eagle saw a drop in store visits after launching its Sydney Sweeney campaign. Data indicates a 9 per cent ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

Controversy over Sydney Sweeney’s ad campaign may have hurt American Eagle, with in-store visits dropping 9% in the weeks following its release.

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...

AI can save thousands of dollars worth of tedious tasks, Paramount gets a knockout UFC deal, OpenAI releases GPT-5.

Welcome to Joseph, Oregon – the small town that could easily be mistaken for the setting of your favorite feel-good movie. Tucked away in the northeastern corner of Oregon, Joseph sits like a hidden ...

The controversy surrounding American Eagle Outfitters' campaign starring Sydney Sweeney has created a lot of noise for the ...

The previous owner of the financially struggling Charlotte mall had touted the influx of those minority-run businesses.

Today’s Forbes Daily covers Spirit Airlines on the verge of collapse, better-than-expected inflation reading, how much ...