TikTok campaigns achieve 94% higher click-through rates than Meta while Meta sales campaigns generate over three times more conversions, according to a new Metricool analysis of $188 million in social ...

This baby boomer beauty article is part of our Advanced Membership package. To enjoy unlimited access to The Long View from ...

While the TikTok app’s user base mostly favors younger generations, shoppers aged 35 to 54 are the most active on TikTok Shop ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

It goes without saying that Search Engine Optimisation (SEO) is an ever-evolving digital marketing strategy. With Google’s ...

Gross margin (GAAP) declined to 19.8% of net sales from 21% in Q1 FY2024, reflecting deleverage in buying, distribution, and ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

Consumer Behavior Index (CBI) sends a clear warning to CMOs and digital marketing leaders. Discovery has changed, and traditional digital strategies are no longer enough. While 19% of consumers now ...

Music Ally broke the news of the soft-launch of TikTok for Artists, a new analytics platform for musicians built by TikTok.

In an industry where ad agencies are known for long timelines and even longer invoices, Good On is making a bold move: offering expert ad management starting at just $1,500/month, with end-to-end ...

The platform’s global rollout includes insights on views, engagement, and fan data, plus a new pre-save feature for upcoming ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...