All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive, intelligent companions.” The new lineup includes updates to the Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame TVs.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

Samsung's new TV lineup will have several features focused on accessibility. Live Translation will instantly translate closed captions on live broadcasts in up to seven languages, and Voice Removal with Audio Subtitles will use AI to analyze subtitles, isolate voices, and adjust reading speed.

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

It's time for the annual CES event where all kinds of tech products and accessories are being debuted, and we sent MacRumors videographer

Major tech companies unveiled their latest products and strategies ahead of schedule on January 6, 2025 (US time), with crowds gathering before Samsung Electronics' (Samsung) press conference. During the event,