Nike has been a leader in sports culture, effortlessly combining innovation with star power. Recently, the brand has taken it ...

The global athletic socks market was valued at USD 6.8 billion in 2023 and is projected to grow to USD 12.8 billion by 2034, ...

Cooper Flagg entered the college circuit as the best player in the nation, after rejecting offers from programs like Kansas, Michigan, UCLA, UConn and more.

(Run a 10K in these and your knees might never recover). If the AF1 is the quintessential NYC Nike, California is ruled by ...

For many basketball players, securing a signature shoe deal isn’t just a milestone – it’s a dream and a lasting symbol of ...

Robinson has been involved in the Yardrunners program, which spotlights the impact of historically Black colleges and ...

Nike has become a source for not only athletes, but also anyone looking to add a sporty, athleisure aesthetic to their ...

Bedard recalled when the team competed in the Nike Elite Youth Basketball League circuit one year that tournament organizers arranged additional security to help manage crowds. Flagg eventually ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

After the Los Angeles Lakers cruised past the Minnesota Timberwolves in Tuesday's season opener, Nike appeared to troll Timberwolves star guard Anthony Edwards on social media. When the AE1 ...

Bronny James became the victim of a classic NBA rookie prank in a Nike commercial with his father, LeBron James. The LA Lakers duo starred in a commercial where LeBron filled a car of the first ...

Fantasy basketball owners tend to shy away from certain players every year, regardless of their accomplishments on the court the previous season. Celtics small forward Jaylen Brown is one of those ...