The newest doll to join American Girl's BeForever line is Melody Ellison, a 9-year-old African-American girl whose story line takes place in 1960's Detroit during the civil rights movement.

American Girl unveils new Civil Rights-era doll 04:33. American Girl is celebrating its 30th anniversary. Since 1986, the business has sold more than 29 million dolls and more than 153 million books.

As with the other historical American Girl Dolls, Melody and her accompanying paper back book cost $115. Her music recording studio, bed and other accessories—sold separately—will cost parents ...