I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta CEO Mark Zuckerberg is assembling a new team focused on achieving artificial general intelligence (AGI), amid internal ...

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to ...

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

Meta's new generative AI tools for its Advantage+ platform signal a deeper push into full ad automation, a vision met with ...

In addition to its AI-powered ads strategy, Meta has other bullish catalysts on its side. Take its Threads product, which ...

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 ...

We are launching Meta Gaming Accelerator, an incubator to empower emerging gaming developers, studios and businesses across ...

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...