Communicating this narrative effectively can forge a strong connection with the community and differentiate your brand from ...

Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest playbook: "Overcoming ...

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

Email marketing stands as a powerful tool for reaching out to gold buyers, offering an impressive potential return of $42 for ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

Kolon Industries FnC Organization (Kolon FnC), the exclusive licensee of the U.S. golfwear brand G/FORE in South Korea, ...

Hyper-localized marketing through geofencing ... By integrating these technological advances and consistently refining their marketing strategies, marketers are poised to forge deeper connections ...