Teams have adopted varying ways to drive fans to school's NIL Collectives during games. LSU football coach Brian Kelly isn't ...

In the ever-changing world of college athletics, the USC Trojans have added a new sponsor to the Los Angeles Memorial ...

Tiger Stadium turns 100 this year. Here's how LSU administrators see the future unfolding. Our LSU coverage is brought to you ...

A few days ago, UConn became the first school to display its NIL Collective logo on its field. LSU football coach Brian Kelly said Wednesday that he feels how some schools are tackling NIL is ...

It still would be nice to unwind the clock to a simpler time, with conferences that make geographic sense and keep rivalries, ...

When the school tested a new ... Missouri has logos on its field for a local insurance group and an equipment supply company. Zinn said LSU has modeled advertisements on the 25-yard lines.

Both schools have had Heisman winners and porous defenses. But the wins haven't matched the hype, and both coaches know that.

It just means more: Hey, anything can happen in the SEC! Kentucky had Georgia on the ropes with what would've been the upset ...

but the food and beverage cost falls on the school, per the contract. Hotel rooms and other costs of transportation will also ...

EPI will provide LSU with two complimentary, 20-person suites inside Allegiant Stadium for the contest, but the food and beverage cost falls on the school ... wear the event logo in a visible ...